Though a fairly newer platform compared to Facebook, it has become highly popular among all businesses. If you see a “Like Us on Facebook”, you will also see a “Follow Us on Instagram”. It also currently has a higher engagement rate due to its ease of use and the fact that it is much simpler to use than Facebook, which serves as a multipurpose platform, having varied apps.
What’s more: When you use Instagram advertising, you will also notice that your costs per conversion are significantly lower on Instagram compared to Facebook. Because of its high engagement rate, you will receive more attention to your brand, meaning more clicks, and more conversions!