What is Google Shopping ?
A picture is worth a 1000 words. It’s also the main difference between Google Shopping ads and Search ads. While you can be as descriptive as possible, nothing will help a shopper understand your product more than an image. They can ‘window shop’ and decide if they’re interested in what you’re offering. If they don’t click, you don’t pay. But you have to remember that the image in your Shopping Ad must clearly show the product you’re advertising.
Where will my ads be shown?
Google Shopping ads appear at the top or alongside a Google search results page. As mentioned above, they appear when your product title matches to a search term.
Shopping ads can even be shown to shoppers on the go. They are available on mobile devices and tablets as well as desktops.
Your ads can also be seen when shoppers click on the Shopping tab on the Google homepage. Here, shoppers get a more rounded experience with greater opportunity to compare products and prices.