Increase in Website Traffic


Increase in Google Map Optimisation


Keywords on page #1 of Google

The Problem:

With their vast experience in the Steel fabrication industry TP steel had a lack of new enquiries coming through the door. Focusing solely on existing accounts was not cutting it anymore. They had to drastically change their approach towards their sales process in turn creating a marketing strategy that complements their sales process.

The Solution:

With problems of creating a sales pipeline, TP steel approached Web Marketing Guru to handle and create a marketing strategy and a digital presence from scratch.

We started with:

1. Website design and development:

The website had to be modern, easy to navigate, and up to date. Visiting the website will often form the first impression that potential clients will have of the practice so it is important that we design a good one that displayed previous work as well as upcoming projects.

2. Website Search engine optimisation (SEO):

To ensure the website is both professionally presented, and the content is SEO optimised, we ensure to have the website development and maintenance by our specialist developers and SEO experts to ensure the website isn’t getting buried amongst the competition. With the bulk of steel fabricators running SEO campaigns from forever, this seemed like an uphill task. But, we at Web Marketing Guru ensured that we created a plan that was simple to execute and also at the same time drove traffic both to their websites as well as their factory.

3. Mobile Responsiveness:

The latest Nielson Digital Landscape Trend Report indicates that more than two-thirds of all Australian online sessions are now conducted via mobile devices compared to just 33% using desktops. This is a clear indication of the ever-increasing importance of properly optimising the site, layout, practice information, and blog content for mobile so the user experience is as seamless as possible.

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