Hope our last post seemed enriching to you! As we had promised, we are back with the remaining Top 5 Dos’s and Don’ts of Website Designing.
#1 Pay attention to the UI and UX
The ‘look and feel of a website’ and ‘seamless browsing experience’, are not the new terms anymore, as the website designs have evolved from plain and static to elaborate and dynamic.
You can never neglect the ‘User Interface’ and ‘User Experience’ while designing a website.
- Use colours and textures that make your site aesthetically pleasing without taking away the focus from the CTAs and other interactive elements.
- Maintain the consistency in the navigation pattern, colour schemes, writing style, typefaces, and other UI elements to enhance the UX.
You need to strike a balance between the visual appeal and usability of a website, and, if you want to stay one step ahead of your competitors, keep an eye on the latest UI and UX trends.
#2 Use the formula of User-friendliness
No matter how beautiful your site is, users would not go through all the sections to learn in detail, about you and your business.
If you want your revenue figures to soar, you need to make your website user-friendly, i.e., fit for scanning by the viewers.
- Just as the small and frequent meals are better than one large meal, short paragraphs and bullet points are better than one large paragraph.
- Use headings (Header Tags – H1 to H6), bullet points, numbering lists, images, charts, animations, slideshows, etc.
- The words chosen for the headings, alt tags, captions, chart titles, call-to-action buttons, and so on, should be crystal clear.
- Use different font type and large font size for the page titles, headings, sub-headings, email & newsletter signup buttons and contact details.
- The call-to-action buttons should have different font colour than the rest of the page to make them easily noticeable.
- Keep subscription forms, login windows, phone numbers, email ids, special discounts and promotional offers on every page.
- The signup forms for the newsletters, daily/weekly emails, e-Guides, etc. should have only a few fields (Not more than 3-4).
- Add essential navigation options (menu and sub-menu items) and social media buttons in the footer or sidebar of the pages.
The users make their decision about making a purchase or enquiry within the first few minutes of landing on your website, and so, how they perceive your business in this short timeframe, goes a long way towards earning loyal customers.
#3 Give content its due importance
The content of your website can be compared to the performance in the stage play; if it fails to entertain, i.e., address the concerns of the targeted consumers, your hours of hard work can completely go in vain.
- Develop a practical and effective content development and marketing strategy for your website and follow it religiously.
- The content should not only comprise text, but also photographs, videos, animation effects, vectors, and other visual elements.
- The information you show on the different pages of your website should be relatable to all the audience groups.
- The content should be engaging enough to strike a right chord with the readers and persuade them to approach you.
Use Keyword Research tool and make a page-wise list of the keywords you need to target on your website. Include keywords in the content and maintain proper keyword density.
#4 Stay alert while using images
The website is a digital representation of your business and not a work of literature, and so, images or pictures are inevitable to capture the interest of the visitors.
However, it has been observed that the images and other graphical elements can do more harm than good if they are not used judiciously.
- Whether you are using stock images or the customized images, make sure that they meet the quality standards, which are generally expected from any web platform.
- Decide the weight you want to give to the graphical elements and set the ratio between images and text on the web pages accordingly.
- The images should be meaningful and self-explanatory so as to answer the queries of the readers and add value to your website.
The images are not meant to make your website fancy, but to create and show a brand story, in a simple and precise manner.
#5 Test the Website before launching
As website designing encompasses several aspects and activities, it is quite natural to miss a thing or two, and therefore, you must check your website thoroughly before launching it.
- There should not be any broken links, i.e., 404 errors in any of the web pages and the images, videos, charts, slideshows, etc. should be clear. Also, see if the audio clips are audible or not.
- The functional elements, viz. enquiry forms, signup, call & social networking buttons and Google maps should be working well.
- Ensure that the colour of the visited links gets changed as not every user remembers the pages they have browsed.
You can always show your website to others, both within and outside the web designing community, and ask for their opinions.
#1 Don’t turn your website into advertisement portal
No doubt, the website or an online store is built for growing the sales and expanding the consumer base, but you need to think from the users’ point of view. The prime motive of any user is to get something of value from your site pages.
- It’s important to inform your customers about the ongoing promotional offers and discounts, but in any case, the percentage of the page size occupied by the advertisements should not be more than that occupied by the content.
- If you are participating in the affiliate marketing by showing advertisement banners of other businesses on your website, see that such ads seem relevant to your audience.
- The pop-ups disturb the readers, and at times, compel them to turn away from your website. Let the users spend some time on the website before showing any pop-up message.
Always remove those promotional offers from your website which are no longer available or else the readers might think that you are misleading them.
#2 Don’t throw users off guard with autoplay
It is now very common to have elements that incorporate the sound feature, for example, audio clips, videos, slideshows, etc.
But, when the jingle of your marketing campaign or the video of customer feedbacks starts to play out of nowhere, most of the users don’t like it and press the back button immediately.
- Set the sound to mute by default and let the users decide whether they want to turn it on or not, depending on their interest level.
These elements are meant to be beneficial and not harmful, and so, use them carefully.
#3 Don’t play against the odds
If the users feel encouraged to navigate from one page of your site to another, you should make the most of this opportunity, which is not possible without ensuring some settings in your website design.
- The internal links, i.e., links to your site pages should always open in the same tab as multiple tabs can confuse the users.
- The external links, i.e., links to other websites should always open in the new tab or window as you would not want to drive away the users.
Put yourself in the shoes of the website readers and visualize how such actions affect your overall experience, and then, it would be very easy for you to take a perfect decision.
#4 Don’t forget the minute details
Even if your website is liked and followed by many customers, you cannot completely ignore the possibility of someone disliking it for the reasons, which you could have never predicted.
It’s just worth it to conduct an in-depth analysis of your website every once in a while to identify the areas which need some fine-tuning.
- The sites of the large-scale or multinational companies are often filled with the generic photos of the people to represent the satisfied employees. But, such pictures create an impression that the concerned organization is trying too hard. Instead, you can click some random shots of your organization’s workforce without telling them as such original pictures bring credibility to your website.
- You need to show how your products can offer a value-for-money proposition to the customers, but remember that the words you use in the content should not give a feeling that you are bragging about yourself or demeaning your competitors.
- In the blog section of some of the websites, you might lengthy posts regarding the latest events, celebrations, and get-togethers held in the organization. However, such information should be shown on the Facebook, Instagram, and other social media profiles of the businesses.
If you try to read your audience’s mind, you can catch hold of those minor flaws, which can ruin your efforts to succeed.
#5 Don’t consider the website as completed
Just as the physical store needs to be regularly cleaned, a digital storefront needs to be regularly polished. You would never want your visitors to think that the site design is outdated or the content is irrelevant.
- Add new functionalities to your website and improve its structure and background continually to keep up with the times.
- Keep posting blogs at scheduled intervals, viz. weekly, fortnightly or monthly to show your visitors that you are still in business.
You can alter the fonts, colours, or any other feature, but just make sure that the changes don’t take away the aesthetic appeal of your website.
We have tried to cover as many aspects as possible and share our valuable insights on Website Designing in these 2 blog posts. However, if you feel that we have missed any point, kindly let us know, as we are always eager to get the feedback of our readers.